7-figure Amazon brand reinstated after VAT suspension
A €12M Amazon brand had its Italian listings suspended after a VAT registration gap was flagged by Amazon's compliance team. We reinstated the account in 23 days.
The challenge
Amazon flagged the brand for selling into Italy while its Italian VAT obligations went unmet — the registration existed, but no returns had been filed once inventory was stored in an Italian fulfillment center. No new registration was needed, which is what made a recovery on this timeline possible at all. Six months of unfiled VAT, with corresponding penalties, blocked listings across all EU marketplaces, and €180,000 in held seller-account balance.
Our approach
- Day 1–4: Emergency engagement — assembled the unfiled period, calculated VAT due plus interest, prepared late filings.
- Day 5–10: Filed all backlog VAT returns through our authorized fiscal representation. Negotiated penalty reduction under voluntary disclosure (ravvedimento operoso).
- Day 11–15: VIES enrolment application filed with the €50,000 guarantee lodged alongside it. Activation follows the Revenue Agency's own review — a minimum of 30 days, outside both the reinstatement window and anyone's control.
- Day 16–20: Formal response to Amazon's compliance team with proof of registration, filings, and payment receipts.
- Day 21–23: Account reinstated. Held balance released.
Results
- Listings reinstated 23 days after kickoff.
- €180,000 held balance released within one week of reinstatement.
- Penalties reduced by 60% through voluntary-disclosure framework.
- Brand moved entire EU compliance under our umbrella post-recovery.
"Amazon doesn't negotiate. Servix knew exactly which paperwork to produce in which order, and the compliance team accepted it the first time."
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