Case Study · Amazon FBA
US Seller expanded to Italy in 14 days
A Seattle-based home-goods brand needed to ship inventory into Amazon Italy before Q4. We took them from no Italian VAT number to active Pan-EU FBA in two weeks.
The challenge
The brand had €4M in projected Q4 revenue contingent on Pan-EU FBA activation. Their previous tax provider had quoted a six-week timeline for Italian VAT registration alone, before VIES, EPR, and SDI activation. Q4 inventory was already booked into Amazon US fulfillment centers waiting to be redirected.
Our approach
- Day 1–3: Filed Italian VAT registration under our authorized fiscal representation, with all KYC collected in a single Zoom call.
- Day 4–6: Issued our insurance-backed VIES guarantee — capital that would have been frozen in a bank deposit went into Q4 inventory instead.
- Day 7–10: CONAI packaging registration, WEEE assessment (not applicable for this category), SDI portal activation.
- Day 11–14: Amazon Seller Central documentation pack assembled, EPR-IDs uploaded, Pan-EU FBA activation request submitted and approved.
Results
- Pan-EU FBA active 14 days after kickoff — first inventory landed in Italian fulfillment centers on day 16.
- Q4 Italy revenue closed at €1.2M against a target of €800k.
- Working capital preserved: the VIES guarantee replaced a €40,000 bank deposit.
- Ongoing: monthly VAT filings, OSS quarterly returns, CONAI declarations — under one engagement.
"We had a six-week problem and Servix turned it into a fourteen-day project. The VIES guarantee alone unlocked working capital we were planning to write off."
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