Brazilian seller entered the EU successfully
A São Paulo cosmetics manufacturer wanted to enter the EU through Italy. We built the regulatory architecture — VAT, fiscal representation, OSS, customs, EPR — in a single 60-day program.
The challenge
As a non-EU seller, the brand needed fiscal representation (mandatory) to hold an Italian VAT registration and to sell across the EU from local stock. They also needed cosmetic-specific compliance — INCI, CPNP notification — beyond the standard VAT setup. Time-zone friction made multi-vendor coordination unworkable.
Our approach
- Week 1–2: Italian VAT registration under fiscal representation. Codice Fiscale and tax-id mapping for cross-border invoicing.
- Week 3–4: Stock positioned in an Italian fulfilment centre and OSS registration, so EU-wide B2C sales report through a single Italian quarterly return.
- Week 5–6: CPNP notification through our regulatory partner; EPR registration for cosmetics packaging in Italy and France.
- Week 7–8: Customs broker integration, label compliance review, first DTC launch on a Shopify Italy store.
Results
- EU launch live on day 60.
- EU VAT charged correctly at checkout and reported through a single OSS return — no country-by-country registrations.
- Conversion rate 3.4× higher than the brand's prior unstructured pilot to Germany.
- Expanded into France, Spain, Netherlands within 6 months under the same engagement.
"Servix built the whole EU compliance architecture end to end, under one roof. That single regulated counterparty was the difference between launching and not launching in Europe."
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